![]() Tennis footwear can be categorised by the type of sur-face the shoe is designed to perform on. The biggest factor when deciding which tennis shoe to go for is its outsole. From popular Nike tennis shoes and Adidas tennis shoes to reliable, high-performance Asics tennis shoes. There’s no shortage of playing styles and court surfaces in tennis, and there’s a wide variety of tennis shoes. Whether you’re a seasoned pro or you’re just stepping on to the court for the first time, choosing a tennis shoe is an essential part of the game. Tennis is an active, physical game, and your feet bear the brunt of the abuse. How do you choose the right tennis shoes? "How 'Dirty Dancing' Catapulted Keds to Success". "Wolverine Worldwide to Divest or License Keds Brand and Wolverine Leathers". "Ciara Sang At A 100th Birthday Party This Week". "Keds' President on How to Keep a 100-Year Old Brand on Its Toes". ^ a b Rhonda Schaffler (February 9, 2016)."Keds wants Taylor Swift to transform its canvas shoes into feminist icons". "Owner of Stride Rite, Payless to Be Split Up". ^ "Loomstate makes eco-friendly Keds"."How Did Converse Become Popular? A Brief History of The Iconic Sneaker". "Pro-Keds Shoes: The Original Court King". ^ a b c Mari Davis (January 13, 2009).Sneakers: Fashion, Gender, and Subculture. "The 50 Most Influential Sneaker Sponsorships in Sports History". ^ a b Nick Santora (October 16, 2012)."Flashback: Bobbito Garcia Revamps The Pro-Keds Royal Flash". A Contemporary History of Women's Sport, Part One. ^ a b "Marketing Keds to a New Generation of Feet".^ "Mark McNairy x Keds Triumph Canvas".^ Stephanie Pedersen (August 15, 2005)."Keds Kicks Off Apparel at Opening Ceremony". ^ a b Roseary Feitelberg (November 23, 2011).From Altoids to Zima:The Surprising Stories Behind 125 Famous Brand Names. In 2009, singer Lana Del Rey featured in an advertisement for the company and served as a spokesperson for a new line of shoes being offered. In the USSR and many post-Soviet countries, sneakers with canvas tops became known generically as "keds" (Russian: кеды). Many cheerleaders also wore Keds as part of their uniform during the mid-1980s to the mid-1990s. Īfter the release of the 1987 movie Dirty Dancing, in which Jennifer Grey's character wore Keds, company revenue grew 10 times. The shoes have been worn by celebrities including Marilyn Monroe, Jackie Kennedy Onassis, Katharine Hepburn, Paul Newman, Humphrey Bogart, Kristen Stewart, and Natalie Portman. In December 2022, Wolverine World Wide announced plans to divest or license its Keds brand. The company also announced that its shoe manufacturing was moving to Michigan, in the U.S. In 2016 Keds celebrated its centennial and the continuation of its "Ladies First Since 1916" campaign with a birthday celebration held during New York Fashion Week. Keds launched the "Ladies First Since 1916" campaign in July 2015, which focuses on female empowerment and featured celebrities including Taylor Swift. Ĭollective Brands Inc., the parent company of Stride Rite Corporation and Keds, was acquired by Wolverine World Wide for $1.32 billion in May 2012. The shoes were made with organic cotton, recycled rubber and non-toxic inks and dyes. In 2009, Keds launched a collaboration with Loomstate which was sold at Barneys New York. Keds has produced collaborative collections with companies including Kate Spade New York, Madewell, Opening Ceremony, Steven Alan and Alice + Olivia. Stride Rite Corporation purchased Keds and Sperry Top-Sider from Uniroyal (formerly U.S. Stride Rite and Wolverine World Wide ownership In 1981 Sugar Ray Leonard became a spokesperson for the brand. The Shotmaker would be worn by Ralph Sampson and Gerald Henderson. In the spring of 1980, Pro-Keds launched a collection of performance cupsole basketball shoes with the marquee model being the Shotmaker. The brand gained a following in the hip-hop community by the late 1970s. Pro-Keds were worn by NBA stars including Willis Reed, Kareem Abdul-Jabbar, Nate "Tiny" Archibald, JoJo White, Bob Love, Lou Hudson, Bob Lanier and "Pistol" Pete Maravich, as well as musicians The Ramones. The early 1970s saw the introduction of the Royal Plus, also known as the "Suede Super", which had a suede upper, padded collar, and was available in a high or low top. In 1969, Pro-Keds introduced the 69er, and demand for them in Harlem and The Bronx was so overwhelming that they became known as "Uptowns". In 1953, the Minneapolis Lakers were outfitted with Pro-Keds. Designed specifically for basketball players, the original style, the Royal, was endorsed by George Mikan. In 1949, Pro-Keds were introduced as a line of sneakers for athletic performance intended to compete with the industry standard, Converse. A pair of Pro-Keds Royal Flash court shoes
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